How Social Should Social Media Be?

Photo: Erin EricksonBy Erin Erickson, ASBPE Chicago Board Member

Social media. It’s what sets apart the old, late-90’s dot.com era from what has affectionately become known as Web 2.0.

It is because of social media that we have Facebook, LinkedIn, YouTube, MySpace, etc. Social media, by definition, allows its users to be social without leaving the house or the office. You upload an image and a personal or professional resume and watch the people come to you. It’s sort of genius if you think about it.

ASBPE, like many other media industry groups, has hopped on the social media bandwagon. We have a LinkedIn Group, a Facebook page, a Twitter profile, even this blog is a foray into Web 2.0. In each group, we have a network of up to 100 people.

Social media is, however, what you make of it. Its active participants can find best practices, answers and even jobs. You read that right: jobs.

I know several friends who have received freelance work or job offers because they used LinkedIn to its full advantage. They might be in the minority, but their outcome begs the question: How social should social media be?

Would you — or should you — accept a “friend request” from a freelancer who may actually turn out to be a great writer? Would you — or should you — use LinkedIn’s database to find a freelance writer?

You can and you should. Why don’t you do it yet?

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One thought on “How Social Should Social Media Be?

  1. Erin’s post allows me the opportunity (thanks Erin!) to quickly mention that ASBPE also has a group on Folio: magazine’s social networking site called mediaPRO, a good place for our editorial colleagues to congregate. Check out the ASBPE group there.Also, I just read (http://www.mediapost.com/publications/?fa=Articles.san&s=88891&Nid=46329&p=302386) about a new social network just now online, called Konnects, that is supposed to combine features of LinkedIn and Facebook to establish a niche it says is missing between the two. For example, it seems to allow for video conferencing and VoIP. Will these be better than the free Skype? We shall see.Finally, do be careful who you approve as friends, especially on Facebook. If your 14-year-old nephew asks you to join his network, check out his profile first. You could easily be embarrassed if someone is looking for you for work.Robin ShermanEditorial & Design ServicesLook for me on Folio:mediaPROhttp://mediapro.foliomag.com/profile/RobinSherman

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