What is the Future of B2B Publication Editing?

http://www.youtube.com/v/HCHVwqRlNK4&hl=en&fs=1&

The ASBPE National conference in Washington, D.C. last month was a resounding success.

Even more so, given the current economic climate in which many associations have had to cancel their annual gatherings.

Sessions at the conference examined:

  • Innovative responses to today’s troubling times
  • How to use social media to advance your brand, generate editorial leads, and increase readership
  • Ways to sell your ideas to company executives
  • How to keep your print publication relevant in a digital age
  • Print and digital workflow strategies
  • Alternate ways to present content using visual journalism techniques
  • ASBPE Magazine of the Year winner case histories.

Here is a short video clip that captures some of the golden moments.

– by Steven Roll, ASBPE immediate past president

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