Drive Website Traffic, Boost Readership

Learn how to use online communities, social networks, and search engine optimization to increase readership, in print as well as online.

Save the date Thursday, Sept. 24 to join ASBPE and explore how to harness Web 2.0 to spread the word about your brand and content. Hear from a panel of digital content experts who will reveal how to effectively integrate social media and search engine optimization (SEO) strategies into a publication’s reader-engagement activities.

You’ll learn how to use Web 2.0 to…

  • build reader interaction and grow circulation.
  • boost brand recognition.
  • facilitate networking among readers.
  • recharge existing e-products and print products.

And find out how to…

  • select which social media and SEO strategies will be most effective for your organization.
  • involve the entire editorial staff in social media and SEO activities.
  • plan, launch, and integrate a social media and SEO strategy into your editorial operations and reader-interaction strategies.

Date: Sept. 24, 2009

Time: 1-2 p.m. Eastern

Price: ASBPE members: $10; nonmembers: $35.

To register:

Option 1: Pay online. Use the web form directly below to pay online via credit card or PayPal. Instructions for obtaining webinar access will be emailed to you once you have paid.Option 1: Pay online. Use the web form directly below to pay online via credit card or PayPal. Instructions for obtaining webinar access will be emailed to you once you have paid.

Select: Member or nonmember
Member $10.00 Nonmember $35.00


Option 2: Pay by check or pay for multiple registrations at one time (regardless of payment method). Fill out this registration form (76K Word doc) and return it to Christina Pellett with your payment by Sept. 23. Webinar access information will be provided once you have registered.

About the Panelists


Elizabeth Glagowski, managing editor, interactive, leads the editorial production of 1to1 Media’s online content, including 1to1 Weekly and The Marketing Xfactor e-newsletters, as well as the 1to1 on the Run podcast series. She is also a contributing writer to 1to1 Magazine and 1to1 Media’s daily blog. Previously she served as director of Web content and design for 1to1 Media. Prior to joining 1to1 Media, Liz was the Web editor for Internetnews.com.
Joe Haddock is a seasoned eMedia professional with strong experiences in online strategy, sales management, audience/business development, and technology. As director of eMedia Business Development at Summit Business Media, he is currently responsible for improving the financial performance and audience engagement of the publishing company’s core media products. Prior to joining Summit, Joe served as the Vice President of eMedia at WiesnerMedia and as a director of technology at Wicks Business Information.
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