Web Video Editing: How-To Basics for B2B Editors

B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a year. Other aspects of the video process will be covered but the focus is on editing with the standard editing platform: Final Cut Express. We will walk through the actual editing process of a short video.

We will show you how to:

  • transfer video from your camera to the editing platform.
  • edit video to create a sequence (Final Cut’s term for the edited video).
  • add transitions.
  • add music.
  • add voiceovers.
  • enhance badly shot or lighted footage.
  • export to a playable file.

Rob Freedman, senior editor of Realtor Magazine, has recently made the crossover to multimedia journalism and will offer his “been there, lived through that” experience so you can learn his lessons–and avoid his mistakes.

Event Details

Date: Friday, February 26, 2009

Time: 12:30 to 2:00 p.m. EST

Location: Your computer

Cost: $20 for members, $45 for non-members

To register:

Option 1: Pay online. Use the web form below to pay online via credit card or PayPal. Instructions for obtaining webinar access will be emailed to you once you have paid.

Member Status
Member $20.00 Non-Member $45.00


Option 2: Pay by check or pay for multiple registrations at one time (regardless of payment method). Fill out this registration form (76K Word doc) and return it to Christina Pellett with your payment by February 25. Webinar access information will be provided once you have registered.

Questions? Contact Steven Roll at b2beditor@gmail.com.

About Rob Freedman

Robert Freedman is Senior Editor of Realtor Magazine, published by the National Association of Realtors in Washington, D.C., and past president of ASBPE and the ASBPE Educational Foundation. He is involved in all aspects of multimedia publishing and produces weekly Realtor Magazine news videos. Robert is the author or editor of several books on business communications, including Journalism That Matters (Marion Street Press) and Best Practices of the Business Press (Kendall-Hunt).

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