Why B2B Publishers Are So Bad at Marketing (and how to fix it)
In the past, B2B publishers relied on a fairly reliable marketing arsenal to attract readers and advertisers:
- online resource center
- sales sheets
- promo e-mails
- house ads
But many are finding that these methods aren’t working anymore.
To standout from the crowd, it’s more important than ever to position your publication as a trusted authority for both readers and advertisers.
In this 60-90 minute Webinar, attendees will learn how to: craft marketing messages with relevant content aimed at solving some of the toughest problems your prospects are facing
- position your publication as a trusted solutions provider for your industry
- weigh the pros and cons of marketing initiatives such as electronic and print newsletters as well as blogging and other social media platforms
- The Webinar will also cover unconventional marketing methods such as holding a conference or publishing a book on a topic you cover.
Date: Monday, March 29th, 2010
Time: 12:30 to 2:00 pm EST
Location: Your desktop computer
Cost: $20 for members, $45 for nonmembers
Option 1: Pay online. Use the web form below to pay online via credit card or PayPal. Instructions for obtaining webinar access will be emailed to you once you have paid.
Option 2: Use PayPal via email. Go to PayPal and use the Send Money tab to send the proper amount to firstname.lastname@example.org. Instructions for obtaining webinar access will be emailed to you once you have paid.
Option 3: Pay by check or pay for multiple registrations at one time (regardless of payment method). Fill out this registration form (72K Word doc) and return it to Holly Lundgren with your payment by March 26. Webinar access information will be provided once you have registered.
Questions? Contact Steven Roll at email@example.com.
About Joe Pulizzi
Joe Pulizzi, the founder of Junta42 and co-author of Get Content, Get Customers, is a speaker, blogger, and content marketing evangelist. Junta 42 helps companies enhance their marketing efforts by matching them up with creators of compelling content.