ASBPE asks for help in determining new association tagline

In its nearly 40 year existence, ASBPE has been well known for its Azbee award program and positions on editorial ethics and editorial quality. The association started out as the professional association for full-time and freelance editors and writers employed in the business, trade, and specialty press; however, as time as gone by it has become more evident to our members that we are more than magazine writers. Our membership is made up of freelance writers, online editors, community managers, art directors, designers and more.

The association is making a shift to embrace all of those who contribute to the B2B content landscape. At a Fall board meeting, the National Board of Directors made the decision to adopt ASBPE as our official association name. No longer thought of as solely editors or working on publications, the name change ushers in a breadth of new opportunities for our members.

Because we’ll be known as ASBPE going forward, we believe it’s important to have a tagline that best represents who our membership represents and what we do. Below you will find several options you can vote on. The winning tagline will be adopted as the official tagline of ASBPE. Be sure to vote early. The polls close on February 1, 2012.

Is Your Photo LinkedIn?

Immediate-Past President Steven Roll considers the pros and cons of including a photo on LinkedIn and seeks your opinion on the issue.

Facebook seems to be all about pictures. “Friend” someone on the social media website and be prepared to see a never ending stream of photos of pets, kids, and extended relatives having a good time at the wedding they attended last week.

LinkedIn, which has assumed the role of Facebook’s more button-down counterpart, features fewer images. In many cases, people don’t even include a photo of themselves on their profile.

But is it smart to go faceless on the world’s biggest career oriented social media website?

A spirited LinkedIn discussion on this issue looked at the costs and benefits of adding a headshot to your LinkedIn profile:

  • your photo is part of your personal brand or image,
  • LinkedIn is a form of social media and your photo helps “humanize” your interactions,
  • self disclosure (e.g., sharing your image) helps to build trust,
  • not including a photo might give the impression that you have not fully embraced social media.

Those who advocated against including their photo on LinkedIn said:

  • photos are often misleading,
  • people routinely judge resumes without seeing a person’s picture,
  • including your photo heightens the risk of identity theft or other types of fraud, and
  • photos tell little about a person’s character or qualifications.

Where do you stand on this issue? Are you pro or con LinkedIn photo? Take Our Survey!

More Than Ever Before … Editors Are Miracle Workers

By Howard Rauch
President of Editorial Solutions, Inc.

The realization that editors must wear many hats first started picking up steam almost 20 years ago. At that time, the big deal was management urging editors to play a stronger role in marketing affairs. The situation prompted me to create my first “miracle worker” self-scoring profile, which I subsequently introduced at an industry workshop. Back then, I listed ten diversified roles editors were being challenged to play. Under those circumstances, we had every right to consider ourselves to be miracle workers!

Today, especially in view of our website involvement, our list of roles clearly has expanded. But the key question is still the same. Are we willingly prepared to play each role to the hilt? To that end, here’s my newest miracle worker profile. For each role described, rate your capability. If your final score falls below 80, consider which factors inhibiting your performance can be improved.

Part I: For each of the ten roles below, rate your performance on a 1-7 basis, seven being best.

Magician. Consistently delivers top-quality content, even though frequently saddled with a restricted budget. SCORE: _____

Assassin. Candidly assesses editorial strengths and weaknesses vs. competition, then provides evaluation results to the marketing group. SCORE: ____

Marketing wizard. Periodically recommends special projects/supplements that have promising ad potential to marketing group. SCORE: ____

Technology expert. Rarely baffled by computer/website glitches. SCORE: ____

Graphic guru. Conjures up snazzy layout ideas. Also battles proposed design ideas by artists that are esthetically interesting but are less than reader friendly. SCORE: _____

Show business star. Always a star performer before an audience and constantly in demand to appear on industry programs. SCORE: _____

Teacher. Personally involved in training/providing feedback to all staff members. Accepts the reality that training is a never-ending task. SCORE: _____

Industry maven/statistician. Data-adept in terms of creating, interpreting and publishing surveys addressing ground-breaking issues. SCORE: _____

Customer service specialist. Adheres to a written policy describing productive ways to handle editorial complaints. SCORE: _____

Visible editorial contributor. This role is especially critical for the editor-in-chief whose contribution per issue rarely goes beyond an editorial column. Maximum score is possible only for editorial managers who always byline important features. SCORE: _____

Part II: For each of the two roles below, rate yourself on a 1-15 basis.

Webmaster in every sense of the word. Maintains a timely, fast-paced, easily navigated site. Capably traffics readers back and forth between e-newsletters, websites and publications. Constantly delivers exclusive website material. Evaluates strengths/weaknesses of own site vs. competitors. Somehow capably executes this role while fulfilling all other responsibilities in exemplary fashion. SCORE: _____

Management problem solver. Website involvement has heightened the importance of this role. Frequently, without benefit of any “upsizing,” editors regularly update websites, generate one or more e-newsletters and simultaneously deliver a regular publication. This accomplishment is indeed a miracle. SCORE: _____

Did I leave out any miracle-working roles? If so, please let me know. Maybe top management needs to know as well.

Howard Rauch is president of Editorial Solutions Inc., a consultancy focusing on B2B magazines. Rauch is the 2002 recipient of ASBPE’s Lifetime Achievement Award. You can contact him directly at

B2B Editors Respond: What obstacles do you face when it comes to learning new job-related skills?

Your publisher is asking you to do more for your website, but you’ll need training. Unfortunately, obstacles are preventing that training from happening.

According to our poll, What obstacles do you face when it comes to learning new job-related skills?, money proves to be a big issue when it comes to training followed up with time and lack of encouragement.

Keep reading the ASBPE blog to find out free tips and tricks for getting on-the-job training.