Web Video Editing: How-To Basics for B2B Editors

B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a year. Other aspects of the video process will be covered but the focus is on editing with the standard editing platform: Final Cut Express. We will walk through the actual editing process of a short video.

We will show you how to:

  • transfer video from your camera to the editing platform.
  • edit video to create a sequence (Final Cut’s term for the edited video).
  • add transitions.
  • add music.
  • add voiceovers.
  • enhance badly shot or lighted footage.
  • export to a playable file.

Rob Freedman, senior editor of Realtor Magazine, has recently made the crossover to multimedia journalism and will offer his “been there, lived through that” experience so you can learn his lessons–and avoid his mistakes.

Event Details

Date: Friday, February 26, 2009

Time: 12:30 to 2:00 p.m. EST

Location: Your computer

Cost: $20 for members, $45 for non-members

To register:

Option 1: Pay online. Use the web form below to pay online via credit card or PayPal. Instructions for obtaining webinar access will be emailed to you once you have paid.

Member Status
Member $20.00 Non-Member $45.00


Option 2: Pay by check or pay for multiple registrations at one time (regardless of payment method). Fill out this registration form (76K Word doc) and return it to Christina Pellett with your payment by February 25. Webinar access information will be provided once you have registered.

Questions? Contact Steven Roll at b2beditor@gmail.com.

About Rob Freedman

Robert Freedman is Senior Editor of Realtor Magazine, published by the National Association of Realtors in Washington, D.C., and past president of ASBPE and the ASBPE Educational Foundation. He is involved in all aspects of multimedia publishing and produces weekly Realtor Magazine news videos. Robert is the author or editor of several books on business communications, including Journalism That Matters (Marion Street Press) and Best Practices of the Business Press (Kendall-Hunt).

Educational Opportunity for Medical and Scientific Writers

The Greater Chicago Area Chapter (GCAC) of the American Medical Writers Association (AMWA) will offer four workshops at its 2009 conference on Friday, July 31.

The workshops are open to both AMWA members and nonmembers. Courses offered will apply to certificates in science fundamentals, pharmaceutical, and editing/writing disciplines. An advanced course will also be offered.

In Basics of Epidemiology for Biomedical Communicators, participants will be provided with the ABCs of data interpretation according to basic epidemiological concepts. Measures of disease occurrence, research designs, and causality development will be discussed.

Statistics for Medical Writers and Editors is designed for participants who have little or no background in statistics. Emphasis will be placed on understanding statistical presentations and on reporting statistical information, not on calculations or mathematical explanations.

Improving Comprehension, Theories and Research Findings is for writers interested in exploring research into written communication. Participants will consider how readers make sense of a text, examine the factors that promote or inhibit this sense-making, and discuss how theories of composition, communication, and cognitive psychology and their associated research findings can improve the quality of written communications.

The advanced course, Understanding and Reporting the Performance Characteristics of Diagnostic Tests, will introduce participants to the most important characteristics of diagnostic tests — sensitivity, specificity, likelihood ratios, predictive values, receiver operating characteristics curves, and so on — as well as to other, related, concepts, such as the meaning of “normal,” the treatment of equivocal results, and Bayesian statistics. Participants will learn how to interpret and report diagnostic tests in the biomedical literature and will practice applying a set of detailed guidelines for reporting various test characteristics.

The instructors are:

  • Tom Lang, author of How to Report Statistics in Medicine: Annotated Guidelines for Authors, Editors, and Reviewers, is an international consultant and educator in medical writing and scientific publications. He teaches for the University of Chicago’s Medical Writing Program and is adjunct professor of biomedical writing at the University of the Sciences in Philadelphia, as well as past president of the Council of Science Editors, a fellow of the American Medical Writers Association, and treasurer of the World Association of Medical Editors.
  • Bart Harvey, MD, PhD, MEd, FACPM, FRCPC (Community Medicine) is an associate professor with the Department of Family & Community Medicine and the Graduate Department of Public Health Sciences at the University of Toronto. He has been the principal or co-author on dozens of papers published in peer-reviewed biomedical journals and has presented peer-reviewed and invited papers at national and international scientific conferences. Dr. Harvey also currently serves as one of 24 investigating coroners for the city of Toronto.

Workshop fees range from $95 to $120 for members and from $195 to $220 for nonmembers. Registration for the all-day event, which costs $55 for members and $95 for nonmembers, includes a continental breakfast and networking lunch. All attendees are invited to sign up to attend a social hour and dinner after the conference at Yan Hunan’s Inn in Waukegan. The registration form and fees must be received by June 22 for the advanced class and by July 6 for the other course offerings.

To received credit toward a certificate, registrants must be enrolled in a curriculum program and submit completed homework by July 2 for the advanced workshop and by July 17 for the other workshops. The core curriculum enrollment fee, good for six years, is $150 for AMWA members and $275 for nonmembers. The advanced curriculum enrollment fee, good for eight years, is $175 for AMWA members and $290 for nonmembers.

Date: Friday, July 31, 2009

Time: 8:00 a.m. to 4:00 p.m.

Location: Abbott Laboratories, 200 Abbott Park Road, North Chicago, Ill.

Registration is open now. Details are posted on the GCAC AMWA Web site: www.gcac-amwa.org.

In addition, the Board of Editors in the Life Sciences will administer its certification exam on Saturday, Aug. 1, also at Abbott Laboratories, beginning at 9:00 a.m. Interested applicants must contact the BELS registrar. Details about exam registration are available on the BELS Web site, www.bels.org.

To learn more about AMWA’s education program, call 301-294-5303 or visit www.amwa.org.

About the AMWA

The American Medical Writers Association (AMWA), based in Rockville, Md., was founded in 1940 to promote excellence in medical communication and provide resources to support that goal. Through an extensive educational program, various publications and unparalleled networking opportunities, AMWA enables members to extend their professional expertise.

The Greater Chicago Area Chapter (GCAC) comprises more than 300 biomedical communicators who live and work in Illinois and southern Wisconsin, including over 100 self-employed and freelance members. The chapter’s diverse membership represents biomedical communicators who work for hospitals, health care associations, marketing and public relations agencies, pharmaceutical companies, medical publishing firms, Web publishing venues, and medical schools.

What in the World is a Magazine Editor?

Photo: Tonie AuerBy Tonie Auer
DFW Chapter President

A day in the life of a journalist is seldom routine or boring. I find myself switching gears from covering the construction industry in Texas to commercial real estate nationwide. And, then there is the occasional challenge of engaging children and telling them what it is like to be a B2B magazine writer and editor.

I spoke to the fourth-grade classes at my children’s elementary school as part of career week in May. They always seem amazed at what goes into being a writer and editor and I’m always thrilled to share about what I do.

I have done career-day talks at elementary and junior high school campuses for almost as long as I’ve been a journalist. For teachers, they can be a wonderful asset to support many of the things they want to teach children, from the importance of deadlines to good grammar. These are skills students need for the classroom — but really, in almost any profession that they choose.

A valuable asset I have found that helped prepare for career day talks is a short presentation ASBPE board members put together several years ago. I keep a copy printed out in my files for easy reference. The What in the World is a Magazine Editor? presentation is simple and can be used with an overhead projector or distributed to the teacher to use for a classroom aid later in teaching about writing and editing. There is also a PowerPoint version. The final page of the presentation has an outline for what to take and tips for engaging students. This has been a great resource in helping to prepare for these talks. I’ve always managed to keep children interested easily for 30-60 minutes following this career day outline.

Free Four-Day Program on Retirement Issues in the 21st Century

Fast-changing financial conditions have pushed retirement further into the future for some, and made it impossible for others. Many current retirees have been forced to cut expenses or go back to work – or both. The National Press Foundation is offering a four-day, all-expenses-paid seminar for journalists. The seminar explores the transformed world of retirement investment and the impact of the international financial crisis. We’ll look at the outlook on retirement and how Americans may plan for it in the future, as well as the demographics and basic terminology needed to write about retirement issues.

Business, consumer and lifestyle writers and editors, as well as editorial writers, will take away a wealth of new story ideas, sources and methods.

Topics under consideration:

  • What do I do now? New financial strategies in retirement;
  • Long-term outlook for entitlement programs;
  • Changing lifestyle expectations in retirement; Women’s issues in retirement;
  • Writing about financial issues for broadcast; and more.

Journalists will have on-the-record access to experts from the federal government, AARP, the Brookings Institution and other reputable think tanks, and will visit appropriate Washington venues. Interested fellows may attend a reception at Nationals Park during a game with the San Francisco Giants, courtesy of the funder, Prudential Financial, Inc.

Please submit the application form, a cover letter explaining your interest in the program, a brief bio, three clips, and one letter of recommendation from a supervisor. Visit our web site for more information and application form. This program runs May 31-June 3 in Washington, D.C. Apply by Monday, April 6.

The National Press Foundation is a Washington, D.C.-based nonprofit that develops issue-based training programs for journalists around the world.

Contact: Maha Masud, Program Assistant at 202-663-7285 or email at programs@nationalpress.org

B2B Communication at Medill

By Abe Peck

Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house magazine for Kodak, was all about business information. I’d worked with Advanstar, Crain’s, Global Sources, Nielsen, Putman, Reed and Vance on B2B projects. And this organization had honored me with its most recent Lifetime Achievement Award. It seemed a great way to stay involved with Medill now that I was heading west as a professor emeritus.

But, of course, this opportunity was about more than vocational therapy for me. John had identified a real opportunity that we had a shot at doing well. Even with the stresses B2B niches face today, the parlous general economy and specific media economics, and the at-times overwhelming whirlwind of technologies involved in how we hunt and gather information, B2B offers many teachable moments and programmatic opportunities. Medill’s unique combination of journalism, integrated marketing communications (IMC) and media management resonates with the entire B2B spectrum, from magazines to corporate web sites. And Medill 2020, our curricular initiative, stresses both cross-platform work and deep understanding of audiences – exactly the targeted niches of B2B.

We had a foundation to build on. Several B2B prototypes in the Magazine Publishing Project had been published commercially. Students in that sequence already write, blog and shoot live assignments for B2B titles. IMC students work on strategic communications campaigns. Undergrad journalism and graduate IMC grad students serve in residencies at venues from American Salon to Editor & Publisher to the B2B information sites of major corporations. And students vie for existing scholarships and awards that commemorate B2B leaders – Crain, Friedman, Gordon, Horton, Pellegrin.

The Media Management Center – half Medill, half Kellogg school of Management – has partnered with American Business Media (ABM) on fast-track executive seminars and Kellogg students have studied possible inflection points when print might best go web. Finally, top managers and editors – from Pat McGovern to Aric Press – continue to serve as McAllister Fellows, raising consciousness about excellence in B2B.

Not bad. But plenty more could be done to enhance Medill’s contribution to the B2B environment.

  • We drafted a brochure to outline our strengths and the activities we’d take on during this academic year.
  • We constituted a team of point persons on our various campuses – Evanston and Chicago, but also DC and Qatar. They currently are coming up with “big ideas” for us to consider. We also empowered a specific digital point person, to ensure that we cover portals, podcasts and social networks.
  • Forty faculty and staff attended my Jan. 15, 2009, presentation on the B2B landscape. Given how busy people are, that was especially gratifying.
  • A B2B Intranet will house presentations and best industry practices from trade shows to mobile media, as well as lists of potential guest speakers, human resource staff. Externally, the www.medill.northwestern.edu site will promote our initiative.

To be listed, just contact me at a-peck@northwestern.edu and tell me what you’re best at. Additionally, Feb. 12 and 13 will be Medill B2B Days. Faculty in Evanston, Chicago and Washington will bring practitioners into their classes to expand their definitions of news, information, search and cross-media excellence. I’ll be moderating a Crain lecture panel on the Evanston campus that will discuss B2B trends with Peggy Walker (president, Vance and incoming ABM chair), Gary Slack (CEO, Slack Barshinger), award-winning editor Dan Verdon (DVM Newsmagazine) and Ellis Booker of Crain’s BtoB and BtoB Media. Check www.medill.northwestern.edu for details about this free event.

And on April 8th, the annual Medill Career Fair will included B2B companies offering jobs and internships. If you have openings for tomorrow’s leaders, contact Medill Career Services Director Jim O’Brien at j-obrien@northwestern.edu.

Going forward, we will assess and act on the best of our ideas. Medill merges both practice and research, and we hope to create new knowledge on engagement, peer-to-peer media and other important issues that can empower B2B going forward. The Media Management Center is exploring B2B programs in the Middle East and at other international venues. In terms of old-school media, a book on an aspect of media power (no jinxing it with preliminary disclosure) would include B2B. And we’ll get after more scholarship support for our best students.

I’m the catalyst for this effort through September, and perhaps beyond that. Please let me know how we can work together for better B2B, at a-peck@northwestern.edu.

Abe Peck became director of business to business communication at Medill / Northwestern after 27 years as a professor there. He consults to Advanstar and other B2B media in the U.S., U.K., Hong Kong, China and India, and received the ASBPE Lifetime Achievement Award in 2008.